BCG COVID-19 Company Survey

The responses to this survey will be used only for analyzing broad patterns of response towards COVID-19 and will only be shared in an aggregated form. BCG is committed to protecting the confidentiality of all survey responses and the identity of participants. We recognize some of these answers contain sensitive information. If you are not comfortable answering any specific question, please feel free to skip.

Company Profile

Revenue (Last completed FY)

COVID-19 Expectations

What impact do you expect from the COVID-19 outbreak on your company for FY20?
TopicsDecreased by >20%Decreased by 10-20%Decreased by 0-10%No Clear ImpactIncreased by 0-10%Increased by 10-20%Increased by >20%
Revenue
Earnings
How long do you think the COVID-19 outbreak will impact your company?
What length of lock-down (or any other period of severe business impact) will lead to liquidity problems for your company or key partners?
TopicsNo Foreseeable Impact< 1 month1 - 3 months4 - 6 months7 - 12 month12 months+
Company
Key Suppliers / Service Providers
Key Sales Channel Partners

Reaction

What are the key challenges that you face when responding to COVID-19? (Can select multiple options)
What reactive measures have you taken or are you planning to take in response to COVID-19?
Mark if measures are taken, planned to be taken or not plannedHave takenPlan to takeNot planned
Set-up a COVID-19 rapid response team
Arrange COVID-19 testing for staff in high-critical physical areas/roles
Identify alternatives and contingencies for critical components, operations, and logistics routes
Provide financial/non-financial support to value chain partners
Refocus product and service offerings for changing needs during the crisis
Identify paths to grow new (less in-person) sales channels
Modify sales targets, production plans and related KPIs
Leverage resources or co-ordinate with government/authorities to support community

Recession

Do you expect a recession in any of the key economies you are present in?
What measures have you taken to prepare yourself for a potential recession/downturn?
Mark if measures are taken, planned to be taken or not plannedHave takenPlan to takeNot planned
Forecast cash-flows and make liquidity assessments under potential stressed scenarios
Assess viability of current investment plan
Modify dividend policies or share buy-back plans
Put in place a cost-reduction/discipline plan in anticipation of a potential crisis
Assess investment/M&A opportunities that may arise from a potential downturn
Lay-off permanent staff members over and above involuntary attrition levels

Rebound

What measures have you taken or are you planning to take to prepare for a rebound post-COVID-19?
Mark if measures are taken, planned to be taken or not plannedHave takenPlan to takeNot planned
Top-down scenario assessment, estimation of time point for a demand rebound
Plan to build supply chain readiness for a potential rebound
Change in marketing/communication plan given crisis and in anticipation of rebound
Beginning the process of restarting closed office / factory / warehouse / retail outlet
Building customer trust about safety by communicating on cleaning measures, staff testing etc.
What measures have you taken or are you planning to take to restore customer/employee trust?
Mark if measures are taken, planned to be taken or not plannedHave takenPlan to takeNot planned
Social-distancing measures in customer/employee contact areas
Increased adoption of digital/contactless procedures
Testing of front-line employees for COVID-19 infection and immunity
Articulate plan for what if a positive case is found in workplace
Articulate plan for potential adaptation in case of second wave

Reimagination

Have you seen changes in the sector your company operates in, and do you expect them to persist?
Mark if no change, temporary change or persistent changeNo ChangeTemporary ChangePersistent Change
Change in competitive position of players
New competitors emerging
New customer groups
New customer demands
Change in regulatory environment
What measures have you taken or are you planning to take to understand changing customer behavior?
Mark if measures are taken, planned to be taken or not plannedHave takenPlan to takeNot planned
Analyze existing data sources (Demand patterns, on-ground feedback etc.) 
Find and analyze new data sources (e.g. data from earlier affected countries)
Analyze larger social shifts with potential knock-on consequences
Increase experimentation to observe customer behavior
Use scenario analysis to understand and prepare for possible futures
Study maverick players or disruptors in your or adjacent industries 
Have you seen changes in customer behavior, and do you expect them to persist?
Mark if no change, temporary change or persistent changeNo ChangeTemporary ChangePersistent Change
Shift to online purchasing channels
Shift in marketing channel effectiveness
More health / safety conscious purchasing
Change in customer stocking behavior
Shifting demand between product categories
Trading up/down within product categories
Change in preferences for terms on timing of payments
Which business processes/structures do you expect to make permanent changes in as a result of COVID-19? (Can select multiple options)
Have you modified your investment/asset-allocation plans to target new drivers of growth?
Have you made new plans or moved forward timelines for digital transformation projects?
What are your ambitions or plans in terms of measures to improve your resilience as a company? (Can select multiple options)
What % of your employees worked remotely before COVID-19 and are expected to work remotely after COVID-19 impact period?
Topics<5%5-10%10-25%25-50%50-75%>75%
Before COVID-19 impact period
After COVID-19 impact period

COVID-19 Support Required

In which areas is your company looking from support from government, regulators or value chain partners? (Can select multiple options)
50% Complete

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