BCG COVID-19 Company Survey

The responses to this survey will be used only for analyzing broad patterns of response towards COVID-19 and will only be shared in an aggregated form. BCG is committed to protecting the confidentiality of all survey responses and the identity of participants. We recognize some of these answers contain sensitive information. If you are not comfortable answering any specific question, please feel free to skip.

Company Profile

Industry

  Energy Infrastructure Materials Capital Goods Commercial & Professional Services Transportation Automobiles & Components Consumer Durables & Apparel Commercial Services & Supplies Consumer Services Retailing Food & Staples Retailing Food, Beverage & Tobacco Household & Personal Products Health Care Equipment & Services Pharmaceuticals, Biotechnology & Life Sciences Banks Diversified Financials Insurance Software & Services Technology Hardware & Equipment Semiconductors & Semiconductor Equipment Telecommunication Services Media & Entertainment Utilities Real Estate Other

Headquarter Country

  Afghanistan Albania Algeria American Samoa Andorra Angola Anguilla Antigua & Barbuda Argentina Armenia Aruba Australia Austria Azerbaijan Bahamas, The Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bosnia & Herzegovina Botswana Brazil British Virgin Is. Brunei Bulgaria Burkina Faso Burma Burundi Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Rep. Chad Chile China Colombia Comoros Congo, Dem. Rep. Congo, Repub. of the Cook Islands Costa Rica Cote d'Ivoire Croatia Cuba Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic East Timor Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Faroe Islands Fiji Finland France French Guiana French Polynesia Gabon Gambia, The Gaza Strip Georgia Germany Ghana Gibraltar Greece Greenland Grenada Guadeloupe Guam Guatemala Guernsey Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Korea, North Korea, South Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libya Liechtenstein Lithuania Luxembourg Macau Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia, Fed. St. Moldova Monaco Mongolia Montserrat Morocco Mozambique Namibia Nauru Nepal Netherlands Netherlands Antilles New Caledonia New Zealand Nicaragua Niger Nigeria N. Mariana Islands Norway Oman Pakistan Palau Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Reunion Romania Russia Rwanda Saint Helena Saint Kitts & Nevis Saint Lucia St Pierre & Miquelon Saint Vincent and the Grenadines Samoa San Marino Sao Tome & Principe Saudi Arabia Senegal Serbia Seychelles Sierra Leone Singapore Slovakia Slovenia Solomon Islands Somalia South Africa Spain Sri Lanka Sudan Suriname Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Togo Tonga Trinidad & Tobago Tunisia Turkey Turkmenistan Turks & Caicos Is Tuvalu Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Venezuela Vietnam Virgin Islands Wallis and Futuna West Bank Western Sahara Yemen Zambia Zimbabwe

Revenue (Last completed FY)

1. < $1B
2. $1-5B
3. $5-10B
4. $10-25B
5. > $25B

COVID-19 Expectations

What impact do you expect from the COVID-19 outbreak on your company for FY20?

Topics	Decreased by >20%	Decreased by 10-20%	Decreased by 0-10%	No Clear Impact	Increased by 0-10%	Increased by 10-20%	Increased by >20%
Revenue	Revenue, Decreased by >20%	Revenue, Decreased by 10-20%	Revenue, Decreased by 0-10%	Revenue, No Clear Impact	Revenue, Increased by 0-10%	Revenue, Increased by 10-20%	Revenue, Increased by >20%
Earnings	Earnings, Decreased by >20%	Earnings, Decreased by 10-20%	Earnings, Decreased by 0-10%	Earnings, No Clear Impact	Earnings, Increased by 0-10%	Earnings, Increased by 10-20%	Earnings, Increased by >20%

How long do you think the COVID-19 outbreak will impact your company?

1. No Impact
2. < 1 month
3. 1 - 3 months
4. 4 - 6 months
5. 7 - 12 months
6. 12 months +

What length of lock-down (or any other period of severe business impact) will lead to liquidity problems for your company or key partners?

Topics	No Foreseeable Impact	< 1 month	1 - 3 months	4 - 6 months	7 - 12 month	12 months+
Company	Company, No Foreseeable Impact	Company, < 1 month	Company, 1 - 3 months	Company, 4 - 6 months	Company, 7 - 12 month	Company, 12 months+
Key Suppliers / Service Providers	Key Suppliers / Service Providers, No Foreseeable Impact	Key Suppliers / Service Providers, < 1 month	Key Suppliers / Service Providers, 1 - 3 months	Key Suppliers / Service Providers, 4 - 6 months	Key Suppliers / Service Providers, 7 - 12 month	Key Suppliers / Service Providers, 12 months+
Key Sales Channel Partners	Key Sales Channel Partners, No Foreseeable Impact	Key Sales Channel Partners, < 1 month	Key Sales Channel Partners, 1 - 3 months	Key Sales Channel Partners, 4 - 6 months	Key Sales Channel Partners, 7 - 12 month	Key Sales Channel Partners, 12 months+

Reaction

What are the key challenges that you face when responding to COVID-19? (Can select multiple options)

1. No challenges
2. Lack of reliable and timely information
3. Rapidly changing environment
4. Difficulty in predicting future scenarios
5. Inadequacy of existing emergency procedures in dealing with the crisis
6. Impact on employee morale
7. High breadth of impact across value chain
8. Lack of coordination with colleagues and partners in different geographies
9. Disruption in transport of goods
10. Travel restrictions, quarantine requirements and other government measures affecting people movement
11. Any other challenges (Please specify)

Please specify any other key challenges that you face when responding to COVID-19?

What reactive measures have you taken or are you planning to take in response to COVID-19?

Mark if measures are taken, planned to be taken or not planned	Have taken	Plan to take	Not planned
Set-up a COVID-19 rapid response team	Set-up a COVID-19 rapid response team, Have taken	Set-up a COVID-19 rapid response team, Plan to take	Set-up a COVID-19 rapid response team, Not planned
Arrange COVID-19 testing for staff in high-critical physical areas/roles	Arrange COVID-19 testing for staff in high-critical physical areas/roles, Have taken	Arrange COVID-19 testing for staff in high-critical physical areas/roles, Plan to take	Arrange COVID-19 testing for staff in high-critical physical areas/roles, Not planned
Identify alternatives and contingencies for critical components, operations, and logistics routes	Identify alternatives and contingencies for critical components, operations, and logistics routes, Have taken	Identify alternatives and contingencies for critical components, operations, and logistics routes, Plan to take	Identify alternatives and contingencies for critical components, operations, and logistics routes, Not planned
Provide financial/non-financial support to value chain partners	Provide financial/non-financial support to value chain partners, Have taken	Provide financial/non-financial support to value chain partners, Plan to take	Provide financial/non-financial support to value chain partners, Not planned
Refocus product and service offerings for changing needs during the crisis	Refocus product and service offerings for changing needs during the crisis, Have taken	Refocus product and service offerings for changing needs during the crisis, Plan to take	Refocus product and service offerings for changing needs during the crisis, Not planned
Identify paths to grow new (less in-person) sales channels	Identify paths to grow new (less in-person) sales channels, Have taken	Identify paths to grow new (less in-person) sales channels, Plan to take	Identify paths to grow new (less in-person) sales channels, Not planned
Modify sales targets, production plans and related KPIs	Modify sales targets, production plans and related KPIs, Have taken	Modify sales targets, production plans and related KPIs, Plan to take	Modify sales targets, production plans and related KPIs, Not planned
Leverage resources or co-ordinate with government/authorities to support community	Leverage resources or co-ordinate with government/authorities to support community, Have taken	Leverage resources or co-ordinate with government/authorities to support community, Plan to take	Leverage resources or co-ordinate with government/authorities to support community, Not planned

Please list any other reactive measures that you have taken or are planning to take in response to COVID-19

Recession

Do you expect a recession in any of the key economies you are present in?

1. No
2. Yes
3. Don't know

What measures have you taken to prepare yourself for a potential recession/downturn?

Mark if measures are taken, planned to be taken or not planned	Have taken	Plan to take	Not planned
Forecast cash-flows and make liquidity assessments under potential stressed scenarios	Forecast cash-flows and make liquidity assessments under potential stressed scenarios, Have taken	Forecast cash-flows and make liquidity assessments under potential stressed scenarios, Plan to take	Forecast cash-flows and make liquidity assessments under potential stressed scenarios, Not planned
Assess viability of current investment plan	Assess viability of current investment plan, Have taken	Assess viability of current investment plan, Plan to take	Assess viability of current investment plan, Not planned
Modify dividend policies or share buy-back plans	Modify dividend policies or share buy-back plans, Have taken	Modify dividend policies or share buy-back plans, Plan to take	Modify dividend policies or share buy-back plans, Not planned
Put in place a cost-reduction/discipline plan in anticipation of a potential crisis	Put in place a cost-reduction/discipline plan in anticipation of a potential crisis, Have taken	Put in place a cost-reduction/discipline plan in anticipation of a potential crisis, Plan to take	Put in place a cost-reduction/discipline plan in anticipation of a potential crisis, Not planned
Assess investment/M&A opportunities that may arise from a potential downturn	Assess investment/M&A opportunities that may arise from a potential downturn, Have taken	Assess investment/M&A opportunities that may arise from a potential downturn, Plan to take	Assess investment/M&A opportunities that may arise from a potential downturn, Not planned
Lay-off permanent staff members over and above involuntary attrition levels	Lay-off permanent staff members over and above involuntary attrition levels, Have taken	Lay-off permanent staff members over and above involuntary attrition levels, Plan to take	Lay-off permanent staff members over and above involuntary attrition levels, Not planned

Please list any other measures that you have taken to combat a potential recession/downturn

Rebound

What measures have you taken or are you planning to take to prepare for a rebound post-COVID-19?

Mark if measures are taken, planned to be taken or not planned	Have taken	Plan to take	Not planned
Top-down scenario assessment, estimation of time point for a demand rebound	Top-down scenario assessment, estimation of time point for a demand rebound, Have taken	Top-down scenario assessment, estimation of time point for a demand rebound, Plan to take	Top-down scenario assessment, estimation of time point for a demand rebound, Not planned
Plan to build supply chain readiness for a potential rebound	Plan to build supply chain readiness for a potential rebound, Have taken	Plan to build supply chain readiness for a potential rebound, Plan to take	Plan to build supply chain readiness for a potential rebound, Not planned
Change in marketing/communication plan given crisis and in anticipation of rebound	Change in marketing/communication plan given crisis and in anticipation of rebound, Have taken	Change in marketing/communication plan given crisis and in anticipation of rebound, Plan to take	Change in marketing/communication plan given crisis and in anticipation of rebound, Not planned
Beginning the process of restarting closed office / factory / warehouse / retail outlet	Beginning the process of restarting closed office / factory / warehouse / retail outlet, Have taken	Beginning the process of restarting closed office / factory / warehouse / retail outlet, Plan to take	Beginning the process of restarting closed office / factory / warehouse / retail outlet, Not planned
Building customer trust about safety by communicating on cleaning measures, staff testing etc.	Building customer trust about safety by communicating on cleaning measures, staff testing etc., Have taken	Building customer trust about safety by communicating on cleaning measures, staff testing etc., Plan to take	Building customer trust about safety by communicating on cleaning measures, staff testing etc., Not planned

Please list any other measures that you have taken or are planning to take to prepare for post-COVID-19

What measures have you taken or are you planning to take to restore customer/employee trust?

Mark if measures are taken, planned to be taken or not planned	Have taken	Plan to take	Not planned
Social-distancing measures in customer/employee contact areas	Social-distancing measures in customer/employee contact areas, Have taken	Social-distancing measures in customer/employee contact areas, Plan to take	Social-distancing measures in customer/employee contact areas, Not planned
Increased adoption of digital/contactless procedures	Increased adoption of digital/contactless procedures, Have taken	Increased adoption of digital/contactless procedures, Plan to take	Increased adoption of digital/contactless procedures, Not planned
Testing of front-line employees for COVID-19 infection and immunity	Testing of front-line employees for COVID-19 infection and immunity, Have taken	Testing of front-line employees for COVID-19 infection and immunity, Plan to take	Testing of front-line employees for COVID-19 infection and immunity, Not planned
Articulate plan for what if a positive case is found in workplace	Articulate plan for what if a positive case is found in workplace, Have taken	Articulate plan for what if a positive case is found in workplace, Plan to take	Articulate plan for what if a positive case is found in workplace, Not planned
Articulate plan for potential adaptation in case of second wave	Articulate plan for potential adaptation in case of second wave, Have taken	Articulate plan for potential adaptation in case of second wave, Plan to take	Articulate plan for potential adaptation in case of second wave, Not planned

Please list any other measures that you have taken or are planning to take to restore customer/employee trust

Reimagination

Have you seen changes in the sector your company operates in, and do you expect them to persist?

Mark if no change, temporary change or persistent change	No Change	Temporary Change	Persistent Change
Change in competitive position of players	Change in competitive position of players, No Change	Change in competitive position of players, Temporary Change	Change in competitive position of players, Persistent Change
New competitors emerging	New competitors emerging, No Change	New competitors emerging, Temporary Change	New competitors emerging, Persistent Change
New customer groups	New customer groups, No Change	New customer groups, Temporary Change	New customer groups, Persistent Change
New customer demands	New customer demands, No Change	New customer demands, Temporary Change	New customer demands, Persistent Change
Change in regulatory environment	Change in regulatory environment, No Change	Change in regulatory environment, Temporary Change	Change in regulatory environment, Persistent Change

Please list any other changes you have seen in the sector your company operates in, and you expect to persist (please specify if temporary or persistent)

What measures have you taken or are you planning to take to understand changing customer behavior?

Mark if measures are taken, planned to be taken or not planned	Have taken	Plan to take	Not planned
Analyze existing data sources (Demand patterns, on-ground feedback etc.)	Analyze existing data sources (Demand patterns, on-ground feedback etc.), Have taken	Analyze existing data sources (Demand patterns, on-ground feedback etc.), Plan to take	Analyze existing data sources (Demand patterns, on-ground feedback etc.), Not planned
Find and analyze new data sources (e.g. data from earlier affected countries)	Find and analyze new data sources (e.g. data from earlier affected countries), Have taken	Find and analyze new data sources (e.g. data from earlier affected countries), Plan to take	Find and analyze new data sources (e.g. data from earlier affected countries), Not planned
Analyze larger social shifts with potential knock-on consequences	Analyze larger social shifts with potential knock-on consequences, Have taken	Analyze larger social shifts with potential knock-on consequences, Plan to take	Analyze larger social shifts with potential knock-on consequences, Not planned
Increase experimentation to observe customer behavior	Increase experimentation to observe customer behavior, Have taken	Increase experimentation to observe customer behavior, Plan to take	Increase experimentation to observe customer behavior, Not planned
Use scenario analysis to understand and prepare for possible futures	Use scenario analysis to understand and prepare for possible futures, Have taken	Use scenario analysis to understand and prepare for possible futures, Plan to take	Use scenario analysis to understand and prepare for possible futures, Not planned
Study maverick players or disruptors in your or adjacent industries	Study maverick players or disruptors in your or adjacent industries, Have taken	Study maverick players or disruptors in your or adjacent industries, Plan to take	Study maverick players or disruptors in your or adjacent industries, Not planned

Please list any other measures that you have taken or are planning to take to understand changing customer behavior

Have you seen changes in customer behavior, and do you expect them to persist?

Mark if no change, temporary change or persistent change	No Change	Temporary Change	Persistent Change
Shift to online purchasing channels	Shift to online purchasing channels, No Change	Shift to online purchasing channels, Temporary Change	Shift to online purchasing channels, Persistent Change
Shift in marketing channel effectiveness	Shift in marketing channel effectiveness, No Change	Shift in marketing channel effectiveness, Temporary Change	Shift in marketing channel effectiveness, Persistent Change
More health / safety conscious purchasing	More health / safety conscious purchasing, No Change	More health / safety conscious purchasing, Temporary Change	More health / safety conscious purchasing, Persistent Change
Change in customer stocking behavior	Change in customer stocking behavior, No Change	Change in customer stocking behavior, Temporary Change	Change in customer stocking behavior, Persistent Change
Shifting demand between product categories	Shifting demand between product categories, No Change	Shifting demand between product categories, Temporary Change	Shifting demand between product categories, Persistent Change
Trading up/down within product categories	Trading up/down within product categories, No Change	Trading up/down within product categories, Temporary Change	Trading up/down within product categories, Persistent Change
Change in preferences for terms on timing of payments	Change in preferences for terms on timing of payments, No Change	Change in preferences for terms on timing of payments, Temporary Change	Change in preferences for terms on timing of payments, Persistent Change

Please list any other changes you have seen in consumer behavior, and you expect to persist (please specify if temporary or persistent)

Which business processes/structures do you expect to make permanent changes in as a result of COVID-19? (Can select multiple options)

1. No change
2. Crisis response procedures
3. Supply chain structure
4. Manufacturing automation
5. Sales channel mix
6. Marketing, media and advertising plans
7. Remote-working and meeting policies
8. Employee communication policies
9. Travel policies
10. Any other process/structure (Please specify)

Please specify any other business processes/structures that you expect to make permanent changes in as a result of COVID-19

Have you modified your investment/asset-allocation plans to target new drivers of growth?

1. No
2. Yes

If yes, what new drivers of revenue growth have you identified for investment? (Can select multiple options)

1. New product/service
2. New geography
3. New sales/service delivery channel
4. New customer segment
5. New marketing channel
6. New business model innovation
7. Any other (Please specify)

Please specify any new drivers of revenue growth that you are planning to invest in

Have you made new plans or moved forward timelines for digital transformation projects?

1. Yes, made new plans
2. Yes, moved forward
3. Yes, both of the above
4. No

If yes, in which areas have you made or moved forward digital transformation plans? (Can select multiple options)

1. Sales channels
2. Marketing and advertising
3. Operations
4. Customer service delivery and coordination
5. Remote working and internal coordination
6. Any other process/structure (Please specify)

Please specify any other process/structure in which you have made or moved forward digital transformation plans

What are your ambitions or plans in terms of measures to improve your resilience as a company? (Can select multiple options)

1. Decentralize and/or vertically integrate and/or build redundancies in supply chain
2. Build redundancy in trained staff and locations for selected critical work-streams
3. Revamp inventory policy to increase buffer of selected items
4. Maintain higher cash/liquidity asset levels
5. Reduce standard debt levels of the company in the long run
6. Improve crisis-preparedness protocols and exercises
7. Any other ambitions/plans (Please specify)

Please specify any other ambitions/plans in terms of measures to improve your resilience as a company

What % of your employees worked remotely before COVID-19 and are expected to work remotely after COVID-19 impact period?

Topics	<5%	5-10%	10-25%	25-50%	50-75%	>75%
Before COVID-19 impact period	Before COVID-19 impact period, <5%	Before COVID-19 impact period, 5-10%	Before COVID-19 impact period, 10-25%	Before COVID-19 impact period, 25-50%	Before COVID-19 impact period, 50-75%	Before COVID-19 impact period, >75%
After COVID-19 impact period	After COVID-19 impact period, <5%	After COVID-19 impact period, 5-10%	After COVID-19 impact period, 10-25%	After COVID-19 impact period, 25-50%	After COVID-19 impact period, 50-75%	After COVID-19 impact period, >75%

COVID-19 Support Required

In which areas is your company looking from support from government, regulators or value chain partners? (Can select multiple options)

1. No support required
2. Policy for critical facilities such as factories/warehouses which are not remote-working friendly
3. Prior notice for government actions such as shelter-in-place, lockdowns, travel restrictions etc. at a local level
4. Moratorium for debt from banks or via government support
5. Support cash-flow management via debt or equity financing or regulatory means
6. Any other type of support (Please specify)

Please specify any other type of support that your company is looking for from government, regulators or value chain partners

What else do you want to learn from other companies in a future benchmarking survey?